Cookie & Privacy Policy

Updated 2 September 2020

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics or advertising partners. As a rule, cookies will make your browsing experience better.

However, you may prefer to disable cookies on this site and on others. You can manage your cookie settings by clicking the orange bar in the bottom-right of this website. If you would like to disable cookies entirely, then the most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers. By continuing to use this website you consent to our use of cookies in line with this policy.

If you choose to allow cookies, then specifically, the data we store can help us to understand some or all of the following:

  • Your gender
  • Your age range
  • Your geographical location (to nearest city)
  • The operating system you are using
  • Which pages you’ve visited on the site
  • Which page you are currently visiting on the site
  • Whether you’ve visited the site before
  • How long you spend on different sections of the site

The data we capture does not include any personally identifying information such as your name or address.

What do we do with this data?

We never use or access individual data entries in this database. The data is fed into certain third party tools that allow us to optimise your experience of The Indie Game Website. This includes (but is not limited to):

  • Allowing our editors to determine which types of content to serve
  • Identifying how many people have read certain content or clicked certain adverts
  • Showing you relevant Indie Game Website content on social media platforms

We also use this data to identify people who we think may be interested in our partners’ and clients’ games. For example, if you have read an article about a particular game on The Indie Game Website, and that game is made by a Game If You Are client, we may then serve you an advert for that game on Facebook. However, this data is never passed to our clients directly, and is instead only fed into tools such as Facebook Business Manager to be processed in an automatic, human-free manner.

Additionally, we use third party advertisements to support our site. Some of these advertisers may be served from our third party advertiser. You can view their privacy policy and cookie policy here. You can manage your cookies here.
We use Google Analytics and Comscore to analyse the use of our website. Google Analytics and Comscore gather information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: Comscore’s privacy policy is available at

If you would like any more information on how we use and process data, please email our parent company, Game If You Are, at We aim to reply within 10 working days.