Indie mobile Idle Factory Tycoon gets 4M downloads

Berlin based Fluffy Fairy Games communicated their thrill on reaching this important benchmark.

German indie developers at Fluffy Fairy Games announced today that their factory simulation game Idle Factory Tycoon reached the impressive benchmark number of 4 million downloads on iOS and Android devices, with greatly positive reviews ranging from 4.7 to 4.8 out of 5 in average.

Janosch Sadowski and Daniel Stammler, Co-CEOs and founders of Fluffy Fairy Games, said: “It’s very unusual for mobile games to gather 4 million downloads without marketing support, just through virality and word-of-mouth. We’re overjoyed that players all around the world love Idle Factory Tycoon and are willing to show their love through App Store reviews, direct feedback and social media posts!”

Idle Factory Tycoon is a business management simulator where players need to create a supply and product chains from the ground up and invest smartly to thrive and expand their projects. This concept of game has been a common staple in the studio’s other projects, like Idle Miner Tycoon, where players have to manage a mining business, its employees and financial prospects.

Idle Factory Tycoon’s success configures an important milestone for indie mobile game developers all around the world, defying the need of big publishing companies or huge and expensive marketing campaigns in order to reach their target audience and get a wide and healthy player base.

Founded it 2016 and populated by a group of IT and Business students, Berlin based Fluffy Fairy Games prides itself of its lean approach to game development. As they’ve stated in their website, their goal was to develop marketable prototypes faster than other studios and refine them on the fly based on player feedback. Their first game, Idle Miner Tycoon, was created in just eight weeks and went on to become a smash hit with more than 30 million downloads.