Facebook tagged GRIS as “sexually suggestive”

Devolver Digital said the whole situation is “stupid”. We agree. 

GRIS

Publishers at Devolver Digital posted today a tweet on their official account regarding the highly anticipated and award-winning indie game GRIS and a Facebook ad that was rejected by the social media’s algorithm for being “sexually suggestive”.

The post carried an image contained by GRIS launch trailer showing what was supposed to be the object of Facebook’s flagging, in which there’s hardly anything that can be interpreted as sexual. A women’s statue, some flapping birds, a full moon and a city on the background. Facebook seems to have found somewhere in that picture something that might be interpreted as sexually suggestive.

“Facebook rejected a GRIS launch trailer ad for this ‘sexually suggestive’ scene so this year is going great so far”, reads Devolver’s tweet, shown below:

“First of all, she’s a statue and second, absolutely no nudity is shown in that photo, nor is this what any reasonable person would consider ‘sexualized content'”, commented Devolver’s spokesperson to media outlet Kotaku. After describing the whole situation as “stupid”, Devolver also said: “We appealed and they said the appeal was rejected based on the grounds that Facebook does not allow nudity.”

It’s at least puzzling how Facebook could have considered GRIS launch trailer as “sexually suggestive”, let alone how it labeled any aspect of its contents as being related to “nudity”. But for anyone wanting to check for themselves, here’s the full launch trailer.

Nomada Studio’s GRIS was launched on December 13th 2018 for PC and Nintendo Switch, and has received stunningly positive reviews, including our own 10/10, which you can read here.

Associate Editor

Our boy from Buenos Aires, Juan has been a gamer for as long as he can remember (and possibly even longer than that). He loves a good story, and believes every indie game has a compelling one to tell.

Juan Manuel Fontan

Associate Editor Our boy from Buenos Aires, Juan has been a gamer for as long as he can remember (and possibly even longer than that). He loves a good story, and believes every indie game has a compelling one to tell.